the power of a good concept

A winning piece of work need not necessarily be a complicated photoshop piece. Often, a well thought out concept with simple, yet perfect execution is sufficient.

The following is a winning entry for a Cestock Photoshop contest. The rules was to take a supplied stock photo of a camera and use it.


It suggest the passage of time, and that the camera durably persists in spite of it. What hit me awhile later is the scale of the camera to the sand dunes. Subtlely yet intentionally, this enables the scene to leave an ‘awesome’ impression.

This is the sort of advertising that connects with viewers on the explicit and implicit levels. Truly amazing visual communication.


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